Words in context

Words that adapt.
Content that connects.

I help an idea find its true voice – across audiences, industries and digital experiences.

Writing
Editing
Content Strategy
UX Content

Explore my work

Read · Adapt · Refine

Trusted by international institutions and global brands

Read. Adapt. Refine.

A considered process for complex content.

The right words don't just happen – they're shaped through context, judgement and refinement.

01 Read
Understanding before writing.
Understand the audience, context, voice, purpose and constraints. Establish what the content needs to communicate and what the reader needs from it.
02 Adapt
Shape the message to fit.
Adjust the language, tone, structure and format to suit the audience, medium and objective while preserving meaning and intent.
03 Refine
Make every word count.
Review for clarity, accuracy, consistency and relevance. Refine the content against its purpose and improve the final experience wherever evidence and feedback allow.

About me

Experienced. Adaptable. Driven by purpose.

I'm Paris Jake Shapiro – a writer, editor and content strategist with more than 18 years of experience creating clear, accurate and engaging content for international organisations, global brands and diverse audiences.

My work spans editorial, corporate, technical, marketing and digital content. I bring editorial precision, strategic thinking and a practical understanding of how language works within different contexts together.

Whether refining complex information, maintaining a consistent brand voice or contributing to a digital content experience, my approach is grounded in clarity, collaboration and purpose.

I adapt the language to the context without losing sight of what matters: the meaning, the audience and the intended outcome.

Editorial excellence

Accuracy, clarity and consistency.

Strategic thinking

Content that supports business objectives and communication goals.

Collaboration

Working across teams, disciplines and cultural contexts to achieve a shared outcome.

Adaptability

A calm, flexible and solutions-focused approach to changing needs and environments.

Core skills

The right skills for the right context.

A blend of editorial expertise, content strategy and digital know-how to turn complex information into clear, compelling content.

Content editing and copyediting

Refining structure, language and meaning while preserving the integrity of the original message.

Proofreading and editorial QA

Ensuring accuracy, consistency, readability and adherence to editorial standards.

SEO and keyword research

Helping content become more discoverable without compromising its usefulness or natural voice.

Content strategy and editorial planning

Aligning content with audience needs, communication objectives and business priorities.

CMS platforms

Working with content management systems, including WordPress, and computer-assisted translation tools.

Technical, marketing and corporate content

Adapting complex or specialised information for its intended audience and purpose.

Stakeholder and cross-functional collaboration

Working with writers, designers, translators, developers, project managers and other stakeholders.

Editorial workflow and deadline management

Managing competing priorities, editorial calendars, quality standards and delivery requirements.

Brand voice and content consistency

Maintaining a coherent voice and terminology across formats, channels and multilingual environments.

Selected work

Real projects.
Lasting impact.

From government reports to global brands, I work with content that needs to inform, engage and deliver on its purpose.

My experience spans institutional communications, corporate and technical material, marketing content and digital platforms. Across these contexts, the objective remains consistent: make the message clear, appropriate and effective for the people it needs to reach.